it all starts with a bean
Unlike coffee from Big Coffee, our beans are sourced from small farms and co-ops through out the world.
Unlike Big Coffee
Our beans are harvested at peak season and and without damaging machines. In order for Big Coffee to provide the insane amount of stale and often over-roasted coffee we all grew up with, they often harvest under-ripe coffee cherries and they have to use highly mechanized equipment that not only damage the land, but the coffee cherry itself. This leads to a coffee roast that sucks.
At Coal Creek...
Our coffee is always roasted fresh for each customer. We don’t care if you’re a busy mom getting your pre-crazy fix, or a local cafe. We roast your beans, fresh..period. Because coffee is meant to be enjoyed, not used as a crutch to get you through your day.
Unlike Big Coffee, you won’t see a “best by” date. Instead you will see a hand-written roast date on every one of our bags. No more guessing when it may have been roasted, we just tell you.
But why does this matter?
At Coal Creek Coffee Roasters, our livelihood relies on the coffee farmers who live and work the land our coffee originates from. The beans we roast tell a unique story about the land they came from. When we say that our beans are “sustainably-sourced” we aren’t just speaking to environmental aspect, but we also ensure to source from producers who are paid a fair price for their crops. We source all our beans from Farms part of the Rainforest Alliance. The Rainforest Alliance's mission is to create Safer Places to work. To foster farming methods that result in not only a higher quality product with higher yeild but also maintain sustatinable, enviromentally conscience farming practices.
So, as you sit and enjoy a $7 latte from your local Big Coffee house, chances are that the farmer who produced the beans made little if any profit. This is due to the fact the coffee is traded in much the same way as stocks are; and over the last several years, the price of coffee has hovered around the same price it cost the farmer to produce it. This unsustainable practice is forcing coffee producers to turn to other crops such as avocado trees, if not leaving the industry completely.
